Beyonce-Conception I Am… Sasha Fierce

"Beyonce-Conception I Am… Sasha Fierce"

Beyonce Knowles worked on the album for nearly a year, longer than Beyonce had spent on her previous solo albums and records with former group Destiny's Child. She revealed that she had co-written and co-produced over seventy songs. In a statement released on Knowles' official website, she wrote:

"I am in a different place right now and I wanted people to see the many sides of me. The music is upbeat for the dance, fun side and it is reflective, passionate and serious for the personal side. I have taken risks here. I am not afraid and my music will explain it all. There is no label or tag on my sound. It's me and I am so excited to share it with the world on November 18."

Knowles' father-manager, Mathew, explained the two-disc album, saying, "Beyoncé was adamant—and she has complete creative control—about dividing her songs. She felt she couldn't mix the songs together. She's in a much different space now than she was one year ago. She's married and in a really good place and this album reflects that." Sessions with producers Timbaland-protégé Danjahandz and The Neptunes were also said to take place, but their records did not make the final cut.

Sasha Fierce

The album formally introduces Knowles' alter-ego Sasha Fierce. Knowles said that Sasha was "born" during the making of her 2003 hit single "Crazy in Love." In an interview with Entertainment Weekly magazine, Knowles noted that her alter-ego is "strictly for the stage." The magazine has described it as "the singer's sensual, aggressive alter ego."

Knowles wears a "roboglove" in public to compliment Sasha Fierce. It was Knowles' concept, and New York-based jeweler Lorraine Schwartz made the titanium glove. It consists of several pieces, including a ring, a glove, and a separate component that covers Knowles' upper arm. The glove first appeared in the video for "Single Ladies (Put a Ring on It)". Knowles later wore it on the red carpet during the 2008 MTV Europe Music Awards, on her performance at the Saturday Night Live show, on the cover of Gotham magazine, and in the music video to "Diva".

Music

"Sweet Dreams"
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The electronic bassline of "Sweet Dreams" has earned frequent comparison to Michael Jackson's earlier, rock-influenced work.


In a Billboard magazine interview, Knowles described the two sides of the album: "... One side has songs that are more mainstream and another has my more traditional R&B songs for my fans who've been there the whole time. Some of it sounds like Barbra Streisand, Karen Carpenter and the Beatles around the 1970s." Beyonce Knowles explained at The Oprah Winfrey Show that the difference between I Am... Sasha Fierce and Knowles' earlier solo albums is that it includes more ballads. It is Knowles' first album not to feature any duets or collaborations. The second disc, Sasha Fierce features 80's synthpop, electropop, and electro displayed in songs like "Radio", "Diva", "Sweet Dreams", "Scared of Lonely", and "Video Phone". The songs "Single Ladies", "Radio", "Diva", and "Video Phone The track "Smash Into You", from the Deluxe edition, is played during the credits at the end of the movie Obsessed, in which Knowles stars.

Source: wikipedia plixid

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